Afterbox
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Executive Summary
I’m a digital marketing professional with over 6 years of experience. I’m a veteran at pay per click advertising, paid social media ads, and online programmatic ad campaigns. I’ve managed monthly budgets over $500,000 for big name clients like Coca-Cola and Walmart. I have extensive experience creating and distributing professional online video and multi camera video podcasts. I have extensive experience working with clients, and I’ve led teams of up to five people. In 2018 I graduated from the Rochester Institute of Technology with a bachelors of science in New Media Marketing.
I’m interested and qualified for positions within digital marketing agencies and in-house marketing teams of all kinds. I have particular interest and experience in video content and strategy.
This website is a summary of many projects I’ve worked on throughout my career. Here you can learn more about the experiences I’ve accumulated as a digital marketing professional.
My Story
When I was a kid, my favorite time of year was my cub scout troop’s annual chocolate bar selling competition. I was the undefeated chocolate selling champion.
I had a secret strategy. Every saturday morning, at eight years old, I would don my full cubscout uniform and walk up and down the soccer fields near my school selling $1 chocolate bars to a captive audience of supportive parents. I was adorable, and unstoppable.
I’ve always been interested in the psychology of why people purchase certain products over others, and I’ve chased that interest in both my academic and professional career.
I’m originally from Syracuse, NY. Growing up, I was always involved in theater and live performance. In highschool I became obsessed with our improv comedy and the broadcast journalism clubs. After getting my start there, I’ve been making videos and performing live comedy for over 12 years. The performance and videography skills I’ve learned from these hobbies have helped me be a more versatile and effective digital marketer.
When I got to college, I majored in New Media Marketing. I loved my program because it taught me how to master the tools that modern marketing professionals use to influence people’s perceptions of their products and services. I used the skills I learned in class to directly help me build my own businesses at night.
I moved to Atlanta, GA in 2019.
Holbrook Life
Digital Marketing Manager - Holbrook Life
Holbrook Life is a collection of luxury senior living communities that offer residents the ability to get the most out of their retirement experience. Holbrook aims to “inspire wonder” in both residents and staff by providing next-level service and hospitality.
Video Production That Inspires Wonder
As Holbrook’s Digital Marketing Manager, my driving objective has been to capture and share the wonder-inspiring stories that happen at Holbrook every day. To do this, I’ve drawn on my 12 years of video production experience to create story-driven video content for Holbrook’s social media channels.
My videos have been used in a wide variety of marketing campaigns and sales strategies. Cumulatively, these videos have been viewed tens of thousands of times by incoming Holbrook prospects and have been the deciding factor for countless prospects to come tour our communities. These videos, combined with additional marketing campaigns, a next-level sales focus, and Holbrook’s unwavering emphasis on compassion and hospitality, have led to record-setting months for new deposits and move-ins in Holbrook’s communities.
Clear real time analytics reporting to track next-level growth
As Holbrook’s Digital Marketing Manager, I was tasked with managing all aspects of Holbrook's digital marketing, including:
The Holbrook website and a website redesign
Search engine optimization and tracking via Google Analytics
Facebook Ads
Google Ads
Email marketing using Mailchimp and Active Campaign
CRM integration and management
Google My Business management
Call tracking using Callrail
Organic Facebook posting
Organic Instagram posting
Organic LinkedIn posting
Youtube management and video production
One of my objectives when managing this many platforms was to provide detailed analytics so that our team and company stakeholders could see the growth and success of our marketing efforts.
I met this deliverable by sourcing a reporting software that natively integrated with every service we were using. After configuring the necessary integrations, I created a one-stop dashboard that displayed all of our various marketing metrics, updated in real time. This enabled my team and I to make measurable progress towards achieving our strategic Key Performance Indicators each month.
Video Marketing Campaigns That Lead To Real Results
As Digital Marketing Manager of Holbrook Life, one of my primary goals was increasing the number of inbound leads for The Cottages at Holbrook Acworth community. This is a collection of luxury retirement cottages located on the Holbrook Acworth campus, just a short walk from the resort-level amenities offered in the main building next door.
To drive more inbound leads for this service, I designed a multi-tiered Facebook ad campaign that heavily leveraged video and adapted to prospects’ behavior as they moved through different stages of the buyer’s journey. I wanted my ad campaign to educate prospects on the level of amenities Holbrook provides, so that by the time they contacted us, they already understood the incredible value Holbrook had to offer.
First, I did preliminary research about what was offered at Holbrook Acworth and how the level of amenities uniquely exceeded those of the Atlanta-area. I then outlined and shot a comprehensive video interview with the lead saleswoman in charge of the Cottages At Holbrook Acworth. From this interview, and the additional cinematic b-roll shots I filmed, I created 12 video ads that were approximately 30s-1min.
To build my ad campaign, I segmented potential customers into three stages: Interested, Learning, and Closing. In the Interested stage, I would gauge the interest that prospects had in luxury senior living, with the goal of sending them to a landing page I'd built. Once we had several thousand interested prospects, they would enter the Learning stage and be retargeted with our ads, educating them about the value of Holbrook Acworth. After spending time in the learning stage, prospects would again be retargeted in the Closing stage, where they would see compelling offers that prompted them to submit lead forms, or call the Holbrook Acworth sales line directly.
At its peak, this campaign was generating an approximate average of 10 qualified leads per week. It also generated hundreds of thousands of impressions, and tens of thousands of clicks. The campaign successfully educated prospects in the surrounding area about the value Holbrook Acworth provides, and positioned the company as the preeminent luxury senior living community in the area. After the success of this campaign, I’ve proceeded to execute a similar strategy for each additional Holbrook property.
Scriber Law Group
Marketing Director - Scriber Law Group
In 2020 I was offered the opportunity to become Marketing Director of the Scriber Law Group, an Estate Planning law firm in midtown Atlanta. As marketing director, I created a comprehensive multi-channel marketing plan involving online pay per click ads, social media ads, content marketing, direct mail, and a phone call campaign. I then led a team of five people to execute this strategy. The system we built was designed to track, nurture, and delight new leads as they progressed along the buying journey.
Pay Per Click Ads
I created a Google Ads campaign to capture leads that had search intent.
Social Media Ads
I set up a multi-stage Facebook Ads funnel to warm and convert cold leads.
Organic Social Media Content
I worked with a social media coordinator to design and execute a social media content calendar.
Direct Mail Campaign
We created a direct mail strategy where prospective clients would receive welcome materials leading up to their initial consult.
Phone Call Campaign
I designed and oversaw a comprehensive phone intake system to onboard and qualify potential new clients. I also oversaw former client outreach calls.
Free E-Book Lead Magnet
I worked with attorney James Champlin to write a free e-book that our prospective new clients could download in exchange for joining our mailing list.
Online Webinars
I designed an online webinar presentation that was delivered and recorded by one of our attorneys. The webinar was hosted on EverWebinar.com and was used to convert new clients.
Tracking Via Salesforce
All of these campaigns were coordinated and measured using Salesforce tracking links.
Let’s Talk About Death And Taxes - The Podcast
One of the biggest pillars of this marketing strategy was a podcast that I created and co-hosted called Let’s Talk About Death and Taxes. This was an informative podcast where we would educate people about the estate planning process and educate prospective clients about the consequences of not properly planning for one’s death. I co-hosted the show with two attorneys, James Champlin and Stephen Scriber. They used their legal expertise to educate new potential leads.
In order to produce the show, I designed and built a video podcasting studio. The tech setup involved three 4k DSLR cameras that fed into a live camera switcher which was manned by a technical operator during recording. We also used a four mic audio setup for professional audio recording during the show.
Distribution Strategy
The video podcast would be released once a week on YouTube and Facebook, with an audio version being uploaded to podcast hosting platforms. Then, video excerpts from each episode would be uploaded throughout the week, to lead back to the original episode. These video clips were heavily promoted on Facebook, and at the end they would have strong calls to action, encouraging viewers to download some of our free estate planning resources and attend our online webinars.
As Marketing Director of the Scriber Law Group I learned a lot about leadership, production, and team communication.
You can listen to Let’s Talk About Death and Taxes by visiting the link below.
YouTube.com/Noahchrysler
I first started creating YouTube videos in 2010. Here are some of my favorite YouTube videos I’ve ever created. You can see more of my videos by visiting: www.YouTube.com/NoahChrysler
Can I run a marathon without training?
In this video I attempt to run a marathon with a friend without any prior training.
A former co-worker of mine was getting bullied at work about his weight. One day, on a whim, he responded by saying that he was fit enough to run a marathon without training for it. Together, we attempted to do that.
This video is important to me because it illustrates a few of my foundational beliefs.
When you see someone try to do something remarkable, it’s easy to assume that they’ll be unsuccessful. The harder and more interesting path is to support those people, while maintaining a healthy skepticism. Naval Ravikant calls this “rational optimism.”
Doubt and fear are often the only things holding people back from achieving their dreams.
Can I make a boat out of trash?
In this video, my best friend Oscar and I attempt to construct a canoe out of garbage and take it one mile down the Genesee river.
RIT’s MAGIC Center - An Unconventional Nerf Blaster Tour
While apart of the MAGIC Center Co-Up Program, a startup accelerator focused on launching companies in creative industries, Oscar and I were asked to produce a tour video of RIT’s new multi-million dollar MAGIC Center. We of course said yes, and put our own creative spin on things.
We created this video after studying some of our favorite YouTuber’s and trying to identify some of the key elements that made their videos successful. We did our best to insert a narrative story arc into what would have otherwise been a somewhat unremarkable building tour.
This video was made to introduce the opening of the building for the RIT student body. It was also shown to RIT’s board of alumni that helped raised the money to build the MAGIC Center.
The LifeStory Podcast
LifeStory is a podcast I created in 2020 with a very simple premise. I would sit with friends and strangers and ask them to tell me their life stories, from the beginning up to the present day. I created this show for many reasons, but I think those reasons can best be summarized by this quote from one of my favorite authors and YouTubers, John Green.
“Let me tell you what is, in my opinion, the central problem of human existence: I am stuck in my body, in my consciousness, seeing out of my eyes. I am the only me I ever get to be, and so I am the only person I can imagine endlessly complexly.”
Why did I create this show?
I created LifeStory to more accurately imagine other people as being as complex as myself.
Highlighted Guests
I heard stories from both friends and strangers who had led very different lives than my own. My friend Andy told me about how he once had to contend with giving up his dream of becoming a rockstar in order to live a healthier lifestyle. My friend Julia told me how she was once awkwardly locked outside her high school with her ex boyfriend, after he had just dumped her. My new friend Precious Price told me about how she was the first person in her family to leave Chicago and go to college, and despite the adversity she faced, how she ultimately built herself into a successful real estate entrepreneur.
Our Production Process
This show was a video podcast produced in the studio I built for the Scriber Law Group. The full episodes would be uploaded once per week, and then five excerpts from each episode would be released to support and lead back to the release of the original episode. I hired and managed a staff of three friends to help me produce this show each week.
Creating LifeStory taught me a lot about production, leadership, and what it means to be human.
Click the image above to check out the full playlist of every episode of LifeStory!
Guest Feedback
““The response I got from being a guest on LifeStory was overwhelmingly positive. The show made me realize that I’ve transformed into a completely different person since highschool. LifeStory inspired me to realize that I can be whoever I want, as long as I continue to set goals and keep working every day at them.””
Why It’s Trending
Why It’s Trending
Right now, there exist companies of less than ten people that produce YouTube content that regularly get tens of millions of views per month. These people live financially comfortable lives, while also having a massive impact on the world. In 2015, it was found that the top 3% of YouTubers receive 90% of the views on the platform.
That statistic is not randomly distributed. There are key content creation strategies employed by the top 3% of YouTube content creators that the rest of the platform is unaware of. If you watch and critically analyze these top creators, those strategies become more and more apparent.
As I made more and more content of my own, I became obsessed with these strategies. I created the video series www.WhyItsTrending.com as a way to share these strategies with a wider audience.
How Binging With Babish exploded
This is a video I made about the most popular cooking show on the internet, Binging With Babish. In the video, I talk about the strategy Andrew Rea, the creator of the show, used to grow his audience from 0 to over 3.5 million subscribers.
The video was well received by the Binging With Babish audience, and Andrew himself commented on the video, and subscribed to our channel. His channel, with over 3.5 million fans, was our 6th subscriber.
How has Mr. Beast invested millions into his YouTube channel marketing strategy?
Mr. Beast has pioneered a strategy of investing tons of money into video concepts, that then get prominently displayed in his titles and thumbnails. In other words, he invests directly in what will directly get him clicks and attention.
How does David Dobrik consistently make viral videos?
This video is about the YouTube content creator David Dobrik and the history, mentality, and tactics David uses to make youtube videos. The way David Dobrik makes YouTube videos is different than other creators on the platform.
Without the creators that came before him, from classic vloggers back in the early days of YouTube, to Casey Neistat, David Dobrik would not have had the groundwork in place to redefine vlogging as a platform.
Afterbox
Afterbox is a mobile application I co-founded with my partner Zack Banack. In 2017, Afterbox was featured on Apple Music’s television show Planet Of The Apps. `From this opportunity, Zack worked side by side on the app with Gwyneth Paltrow, ultimately getting a chance to join the Lightspeed Venture Partners Fellowship program in Palo Alto, California.
Zack and I spent the summer of 2017 as apart of the Lightspeed Fellowship program, where we learned the fundamentals of how to develop products for customers. I had a fundamental role in customer discovery, design, and the marketing of the app.
Check out the Afterbox pitch
Click the image to the right to check out the Afterbox elevator pitch that premiered on Apple TV, or visit the official Afterbox website here.
The RIT Newsman
The RIT Newsman
Early on in my college career, I felt unsatisfied with the online content that my school was producing. I saw a vibrant community of truly inspiring students all around me, but it seemed like RIT was more concerned with making online content for parents and alumni, with the intention of eliciting further donations.
It felt like the voice of the student body wasn’t being outwardly represented to new students. A voice that was intelligent, and funny, and energetic. I wanted to change that. I wanted to make content for the people that truly made RIT great, the students.
I bought a cheap microphone on the internet, threw on a suit coat, and elicited the help of my videographer and best friend Oscar Estrada. Together, we created The RIT Newsman, an online entertainment news series about RIT students, for RIT students.
We would attend campus events, have as much fun as possible, and then spend hours and hours editing the footage into short news segments for social media.
The series quickly became the most popular online publication produced on our campus, receiving over 200,000 views in its first season of production. For the first time in our lives, Oscar and I felt like we might one day be able to support ourselves as online content creators.
In 2017 the series was picked up by the RIT Office Of Undergraduate Admissions, where Oscar and I continued to produce the series as RIT employees.
The success of the series culminated in 2018 when RIT’s Saunders College Of Business and the Study Abroad Office worked in tandem to send us to RIT Croatia, to make a series of videos about RIT’s international business program.
I run an obstacle course with the president of RIT
This is one of many news videos my production partner Oscar and I made about events at RIT. Although I hosted the series as Oscar filmed, we would share in the post-production work, storyboarding and editing the video to perform well on social media.
This video is about Freezefest, RIT’s annual winter festival. I got the chance to participate in the snowboard tricking competition, as well as run the Winter Warrior obstacle course with RIT’s president, Dr. David Munson. I also got to do an exclusive interview with Joywave, Freezefest’s musical guest that was previously featured on Jimmy Kimmel Live.
RIT flew us to their abroad campus, RIT Croatia.
After the initial success of our first season, Oscar and I worked with the RIT Study Abroad Office and the RIT Saunders College Of Business to organize a trip where we showcased study abroad opportunities offered at RIT. This is one of six videos where we give a comprehensive tour of RIT Croatia, one of RIT’s abroad campuses.
Check out RIT’s Nap Map
This is one of our earliest videos that really caught on, garnering over 14,000 views on Facebook. It features the RIT Nap Map, a comprehensive guide to all of the locations on campus where students can sleep. The map was developed by a team of RIT engineers affiliated with RIT’s student government.
Freelance work
Since 2016, I’ve done a variety of freelance projects. These projects have helped me polish my skills as a videographer and they’ve all taught me valuable lessons about working with clients and landing new business. Each one of these projects has provided me experience in sales (landing new clients), communication (talking to clients to figure out their needs and wants), and videography (delivering on the work promised by the specified deadline.)
Vintage Candy TV
In 2019 I worked with Vintage Candy Co, a local Atlanta based candy distributor, to create a promotional video series called Vintage Candy TV. The videos would mainly involve me unboxing the different candy boxes that Vintage Candy had for sale on their website.
I came up with the concept for the series, then filmed, hosted, and edited the the videos. These videos would appear on the Amazon product description pages as well as Vintage Candy’s social media profiles. Versions of these videos were also run as video ads on YouTube and Facebook.
These videos drastically increased purchase conversion rates for the Amazon listings they were featured on.
Lourdes and Brendan’s Wedding
In college I worked as a freelance wedding photographer and videographer in the Rochester area. I worked with my best friend and production partner Oscar Estrada to create videos that told the couple’s story and captured the emotional significance of their big day.
Creating these videos taught Oscar and me a lot about working with clients, turning around work under tight deadlines, and managing client expectations.
Amanda’s story of addiction
This is one of 20 videos Oscar and I made in conjunction with Rochester’s Cause Collaborative and ROCovery Fitness. ROCovery Fitness is a rehabilitation gym in Rochester dedicated to facilitating the recovery of people in addiction.
This video campaign garnered over 40,000 views on Facebook and helped spread ROCovery’s message of rehabilitation and community to the greater Rochester area.
Pay 5 Fwd
At the beginning of the coronavirus pandemic in 2020 I started a charity campaign called Pay 5 FWD, where I gave away $1,000 of my personal savings to friends and strangers in $5 increments. The $5 was meant to act as a “starter donation” for that individual to donate to a charity of their choice, that they had a personal connection to. Usually, as the person made a donation with the $5 I gave them, they would end up donating much more than my original donation. In this way, the money grew.
The average charity donation that people would make was about $25, 5X what I originally gave them.
In addition to the money I gave away, I also raised and gave away over $500 in a GoFundMe campaign to continue the campaign. Together, with the help of my network, I gave away over $1,600 that snowballed into donations of over $7,000 to a variety of different charities and organizations affected by the pandemic. Some examples include local food banks, small businesses, and charities like the Red Cross.
The idea for this campaign came about as a result of me listening to the ideas of Jordan Peterson, a Canadian clinical psychologist who often gives talks about personal responsibility.
“The things you do? They’re like dropping a stone in a pond. The ripples move outward, and they affect things in ways that you can’t fully comprehend.”
After listening to these ideas, I tried to think of ways of how I could leverage my network in a positive way, and do some good for the world, during a time where it seemed like some good needed to be done. The Pay Five Forward campaign came about as a result of that thinking.
E-Commerce stores
AvoStuff.com
In 2019 I created a drop-shipping business called AvoStuff.com where I would sell avocado themed merchandise.
TigerTechTees
See that strange looking cartoon? That cartoon is famous meme on the Rochester Institute of Technology campus. Every year RIT would spend an exorbitant amount of money on these “balloon sculptures” of our school’s mascot Ritchie the tiger. Every student knows those “sculptures” because they’re iconic on campus.
In 2017 I commissioned an artist to design a depiction of these sculptures, and I used this image to create an online merchandise store called TigerTechTees.com. RIT students could purchase the design on a variety of clothing and stickers.
I worked with a group of two designers to design products, developed a payment structure, and used Shopify to host the site and facilitate the transactions. I then used guerilla marketing tactics to promote the store by printing out stickers with the designs and links to the site, and spreading them throughout campus.
The store was a financial success. In 2019 I discontinued TigerTechTees to focus on other projects in Atlanta, GA.
The Whole Dog Market
The Whole Dog Market is an online e-commerce business that I led the digital marketing efforts for in 2019. The strategies we used involved Google and Facebook ads.